Short Course on Stands – Getting to Square 1

Designing a Trade Show Display Booth

Any kind of trade show expo event will have a number of trade show booths filling the area. This as such makes it quite essential for you to make sure that you have incorporated a number of elements and features in your booth so as to ensure that it indeed stands out from the crowd and as such give it that special appeal. Factor the element that you will not have so much of time for you to get to draw the attention and interests of the prospects and guests who will be at the event anyway.

Before anything else, it is important to note the fact the designing of the trade show display booth actually starts such a long way into the whole, even before the layout plans and gets to end with the effect it will have on the targeted audience. Given below are some of the things that you will need to think of as you go about designing your trade show display booth.

The number one thing to consider is the fact that you need to well settle on an objective. In this regard, it will be important for you to ensure that you have well established who your audience for target will be and as well what the message is that you will be intending to pass to them once their attention is so drawn. In as much as this may be clear in your mind as a host, you need to be alive to the fact that your attendees are a little bit different. The key to break the jinx here is to place yourself and think as an attendee and as such know of the things that would actually draw one to a particular booth at such an event.

Tip number two is to ensure that you have picked your booth way in time. This is due to the fact that there are some of these that happen to be prime locations and as such are highly competitive and may get to be a lot costly. In case it will be possible, think of going for such booths that are strategically located such as the corner booth spaces and those facing an passageway. You will then know what layout will best suit your booth and how to ensure that you have it attracting as many as it can on the trade show.

The third tip is to see to it that you have such a thoughtful use of colors on your trade booth. The temptation often is to use as many colors but the idea to go with is to limit the use of colors in your trade show display booth to two or three colors.

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